Despite a highly volatile market, the catering business remains quite relevant for both restaurants and customers seeking this service. The current goal for catering companies is to create services that maximally adapt to the audience’s desires.
Here are some tips on how to make your catering business more desirable and stand out to customers.
First, you need to determine if catering is your primary business or just part of your business. Is it a takeaway/delivery service, or a broader package?
Second, to make your offer unique, you need to define who you will serve (individuals, professionals, or special events like weddings, baptisms, birthdays, etc.).
Finally, you need to define your concept – what will set you apart from competitors (an innovative concept, a specific cuisine, individualized offers; high-end or accessible positioning).
Offering food isn’t just about eating. It’s an experience, an emotion that creates a connection with your establishment. So, offer your guests a true culinary show: cook with them, demonstrate the art and techniques of preparation—all these activities will transform your event into a spectacle, providing guests with an unforgettable experience.
Here are a few ideas for activities:
Spritz bar
Risotto prepared in a Parmesan wheel
Live fish or meat carving station
Chocolate fondue
Dessert preparation (Tiramisu, Mille-feuille, etc.)
In the age of social media, aesthetics play a huge role and help capture the attention of your potential clients. Opt for a retro style and vintage tableware.
When offering your business to customers, it’s crucial to evolve with the seasons. For example, summer often means barbecue and grilling season! With the return of warm weather, focus on grilled dishes – offer beautiful cuts of meat, fish, or even vegetables. Treat your guests to cheese – a lovely ball of melted mozzarella or grilled Camembert, freshly grilled sheep’s cheese with a bit of honey and oregano.
For those with a sweet tooth, serve ice cream garnished with grilled peaches and apricots. Ice cream is an essential summer treat, whether with toppings or the options mentioned above. Success is guaranteed!
You should turn current events in the country into a muse for your cuisine, inspiring not only the dishes and desserts you include on your menu, but also their presentation. Create a special menu for important dates. This will highlight your attention to current events. Use your creativity to make something different that will make your audience remember you.
To diversify your bakery products, we share the best trends.
The classic ham and butter sandwich is as popular as ever, but beyond that, we have many novelties. The baguette sandwich is winning people over again, and there are many sophisticated variations of it.
As a school canteen chef, your mission is to feed children and introduce them to new flavors. You must also consider the necessity of protein sources and the presence of as many colorful, healthy, diverse, and seasonal dishes as possible on the menu. The result should satisfy everyone.
Reducing waste, cutting down on plastic, promoting fresh, seasonal, local products… there are many options for taking on social and environmental responsibility in the kitchen. We will help you implement energy efficiency in your kitchen.
Cream is a key ingredient in cooking and baking, used in both savory and sweet recipes. It can be liquid, thick, light, or fatty, whipped or for whipping.
This time, we’re talking about whipped cream, which is especially popular for its light and smooth consistency. The technique of whipping cream involves incorporating air to increase its initial volume and create a more airy cream. We’re sharing tips and tricks to help you further unleash your creativity using whipped cream.
In the world of restaurants, competition isn’t easy. Everyone tries to offer diverse services suitable for customers. It’s essential to create something new that will increase customer loyalty. That’s exactly what we’ll talk about now.
Lactalis Professional Georgia offers a full assortment of dairy products – high-quality culinary ingredients with global experience. Prepare professionally with Lactalis Professional Georgia. Taste is created by quality!
