In the world of restaurants, competition isn’t easy. Everyone strives to offer diverse services that cater to their customers. It’s essential to create something new that will increase customer loyalty. Let’s discuss just that.
Attracting a new customer is more expensive than retaining an existing client. The latter is 3-6 times cheaper (Source: adelya.com).
The number of loyal customers is crucial because they spend more than average: their average order is 10-20% higher compared to a one-time customer.
A loyalty program or card is one of the most effective tools. The more frequently a customer visits your restaurant, the more benefits they should receive. This could include discounts, a free drink after 10 visits, or something else.
Consider integrating your loyalty program into a mobile application to simplify its use, easily collect data about your guests’ interactions with your establishment, and better understand their interests.
Another way to attract loyal customers is to offer gift cards. This turns your customers into ambassadors for your brand. In such cases, the design of the card is important, and you can offer them for special occasions. This is especially popular when choosing gifts around New Year’s.
This is a key point: updating your offerings is crucial for maintaining customer engagement.
Develop your menu and constantly offer new dishes, taking into account seasonality and yearly events. Surprise them with new, unique creations. This way, you’ll generate more interest and a desire to know what awaits them on their next visit. Ask customers to vote so they can choose their favorite dishes. Encourage their involvement. This makes not only the taste memorable, but also the emotion.
The greater the satisfaction, the greater the loyalty. As a result, your customers will spread information about you themselves – they’ll recommend your establishment to friends and family, and write positive reviews. Customer feedback is crucial; it can be beneficial for improving service. If you satisfy their wishes, they automatically become brand ambassadors.
Offer evening or daytime events that they won’t want to miss. Name each day after a dish/dessert. For example: Monday – Cheese Day, Tuesday – Khachapuri Day, Wednesday – Healthy Day…
Don’t forget the importance of communication. Place a poster on your window; inform customers about news via your website or social media.
You should maintain constant communication with your customers through a database. You need to inform them about promotions, marketing campaigns, and new dishes to maintain/increase audience interest. Create a group on social media, offer content… At such times, it’s essential to have a strong visual identity and a distinctive brand voice so your messages are easily distinguishable from others. Respond to comments and highlight satisfied customer recommendations to build trust. Careful and engaging communication is key to establishing trust and engagement.
Service accurately reflects a restaurant’s attitude toward its customers, and it’s the foundation of the restaurant business. It builds a strong reputation and customer loyalty. Impeccable service shapes an establishment’s identity and strengthens its connection with guests.
Know how to serve and care for your clients. Be attentive at all times. Offer a small gift—a coffee or a side dish. Such attention encourages word-of-mouth spread. You might also gain positive feedback.
Nothing is more unpleasant for a regular customer than discovering that their favorite dish is no longer as good as it once was. Therefore, it’s essential to maintain the quality and visual aesthetics of your products.
There are numerous ways to increase and strengthen loyalty.
Some tips are easy to implement, while others require more effort, but each one will help you retain satisfied customers.
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Cream is a key ingredient in cooking and baking, used in both savory and sweet recipes. It can be liquid, thick, light, or fatty, whipped or for whipping.
This time, we’re talking about whipped cream, which is especially popular for its light and smooth consistency. The technique of whipping cream involves incorporating air to increase its initial volume and create a more airy cream. We’re sharing tips and tricks to help you further unleash your creativity using whipped cream.
Despite the highly volatile market, the catering business remains quite relevant for both restaurants and customers who wish to use this service. The current goal for catering companies is to create services that maximally adapt to the audience’s desires.
Lactalis Professional Georgia offers a full assortment of dairy products – high-quality culinary ingredients with global experience. Prepare professionally with Lactalis Professional Georgia. Taste is created by quality!